| Revenue Stream | Stage 1 — Pilot 25 employers, 20k accounts, 750 seats, ~100 closings | Stage 2 — Early scale 250 employers, 180k accounts, 6k seats, ~900 closings | Stage 3 — Scale 1,000 employers, 750k accounts, 20k seats, ~3.75k closings | Stage 4 — Category leader 3,400 employers, 2.6M accounts, 55k seats, ~13k closings |
|---|
| Enterprise SaaS ($5/mo per employee account) | $1.2M | $10.8M | $45M | $156M |
| Agent SaaS seats | $0.45M | $3.6M | $12M | $33M |
| Commission splits (20%) | $0.22M | $2.0M | $8.2M | $28.3M |
| Loan fees (1%) | $0.26M | $2.3M | $9.7M | $33.7M |
| Total Annual Revenue | ~$2.1M | ~$18.7M | ~$74.9M | ~$251M |
Stage 1 — Pilot
25 employers, 20k accounts, 750 seats, ~100 closings
Enterprise SaaS ($5/mo per employee account)$1.2M
Agent SaaS seats$0.45M
Commission splits (20%)$0.22M
Loan fees (1%)$0.26M
Total~$2.1M
Stage 2 — Early scale
250 employers, 180k accounts, 6k seats, ~900 closings
Enterprise SaaS ($5/mo per employee account)$10.8M
Agent SaaS seats$3.6M
Commission splits (20%)$2.0M
Loan fees (1%)$2.3M
Total~$18.7M
Stage 3 — Scale
1,000 employers, 750k accounts, 20k seats, ~3.75k closings
Enterprise SaaS ($5/mo per employee account)$45M
Agent SaaS seats$12M
Commission splits (20%)$8.2M
Loan fees (1%)$9.7M
Total~$74.9M
Stage 4 — Category leader
3,400 employers, 2.6M accounts, 55k seats, ~13k closings
Enterprise SaaS ($5/mo per employee account)$156M
Agent SaaS seats$33M
Commission splits (20%)$28.3M
Loan fees (1%)$33.7M
Total~$251M
Assumptions: 0.5% of covered employee accounts transact through the platform annually — roughly a 16% capture of covered employees who buy in a given year, against a ~3% national base rate. 80% of buyers financed. Unit economics held constant at $60/account/year, $600/seat/year, $2,176 per commission split and $3,240 per financed loan. Stage 4 represents ~1.7% of target employers, ~3.3% of employees at US firms with 100+ staff as enrolled accounts (requiring employers covering roughly 17M lives), ~1.8% of licensees, and ~0.27% of annual US home sales. 75% of Stage 4 revenue is recurring software. Stage models assume an average employer of ~5,000 employees with ~15% enrollment (~750 enrolled accounts per employer).